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What We Do
Creating a new environmental value economy integrating four core domains
Fintech
Solving the cost barrier that separates sustainable society through new ecosystems. Realizing an economy that makes companies, individuals, and the planet happy.
- Carbon credit tokenization
- PUC currency system design
- Environmental value microfinance
IP Development
Turning serious environmental issues into accessible culture. Embedding environmental awareness into society as "enjoyable culture" through characters, stories, and world-building.
- Environmental issue culturalization
- Character IP development (Pucre)
- Story design
Creative
Expressing environmental commitment through video and music. Generating genuine empathy with content that moves emotions, not data and numbers.
- Environmental action video production
- Environmental theme music development
- Visual storytelling
Gamification
Character growth and game mechanics realized through the Pucre app. Level up, rewards, missions. Designing an experience where you can contribute to the environment as if you're playing.
- Character growth system
- Level up & reward design
- Daily mission features
Product
Our environmental point platform and app ecosystem
Environmental Point
PUC
PUC (Puku) is a new environmental point that allows you to use carbon credits as points in daily life. You can earn PUC through service usage, the Pucre app, and partner apps. The issuance of PUC leads to funds for continuing environmental conservation.
01
Earn
Convert daily actions into PUC points with the Pucre app
02
Grow
A gamified experience where characters grow
03
Activate
Companies invest in environmental projects, achieving real CO2 reduction
Mobile Application
Pucre App
Pucre is a raising app that makes it enjoyable to continue environmental actions. Earn PUC points through steps and daily eco-friendly actions, and raise your character. Dress up and purchase items to raise your own unique Pucre.
🚶
Step Sync
Automatically earn PUC points based on daily steps
👕
Character Growth
Customize with a rich variety of dress-up items
🎁
Reward Exchange
Exchange accumulated PUC for physical products and gifts
📊
CO2 Visualization
Check your environmental contribution in real time
Impact
Measurable, real impact
0TonsCO2 Reduced
0PUCDistributed
0PeopleParticipating
Municipalities & Partners
Collaboration with leading companies across diverse industries
Municipalities & Smart Cities
TokyoShibuyaFujisawaKyotoFujisawa SST
Urban Development & Management
Shimizu CorporationObayashiToa ConstructionTokyuTokyu Fudosan SC Management
Other Partners
Fukushima TVVISIONZojirushiHotel Graphy
Our Approach
Individual environmental actions alone have limits. Even if all 40 million people switched nearby errands to walking, it would only be 0.05% of Japan's reduction targets.
aora converts daily economic activity into environmental investment, achieving genuine additive CO2 reductions.
01
Additionality
Creating new reductions in addition to existing efforts
02
Measurability
Quantitatively measuring all impacts
03
Transparency
Open and verifiable data
Contact
Feel free to contact us
We will review your inquiry and respond within 2–3 business days.