Creating a New Environmental Value Economy Through Four Core Domains
Breaking down the cost barriers to a sustainable society with a new ecosystem. Realizing an economy where companies, individuals, and the planet all thrive.
Transforming serious environmental issues into accessible culture. Through characters, stories, and worldbuilding, we embed environmental awareness into society as an "enjoyable culture".
Expressing environmental efforts through video and music. We create authentic empathy by moving emotions, not just data and numbers.
The Pucre app delivers character growth and game-like experiences. Level-ups, rewards, missions—we design an experience where contributing to the environment feels like play.
PUC is a new environmental point that transforms carbon credits into points usable in daily life. You can earn PUC through service usage, the Pucre app, and partner apps. Every PUC issued becomes funding to continue environmental conservation.
Convert daily actions into PUC points with the Pucre app
Experience gamified character growth
Companies invest in environmental projects, achieving real CO2 reduction
Environmental Contribution Made Fun with Your Character
Pucre is a character-raising app that makes environmental actions enjoyable. Earn PUC points through daily steps and eco-friendly behaviors, then use them to customize your unique character with outfits and items.
Automatically earn PUC points based on your daily steps
Customize with a wide variety of outfits and items
Redeem accumulated PUC for real products and gifts
Track your environmental impact in real-time
Measurable, Authentic Impact
Collaborating with Leading Companies Across Industries
Individual environmental actions alone have limits. Even if all 40 million people walked instead of driving for nearby errands, it would only achieve 0.05% of Japan's reduction target.
aora achieves real, additional CO2 reduction by converting daily economic activities into environmental investments.
Creating new reductions beyond existing efforts
Quantitatively measuring all impact
Open and verifiable data
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